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From Startup To Success From An Initial Idea To Running A

 
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MessagePosté le: Sam 8 Juil - 08:59 (2017)    Sujet du message: From Startup To Success From An Initial Idea To Running A Répondre en citant



Having read this book - As an entrepreneur or aspiring executive, you will gain the knowledge and skill to see how your startup will succeed or the company you work for should be working, paving the way for your arrival in the C-Suite. Crisis management, the business plan, getting finance, branding and advertising, pricing, marketing, cash flow, public relations, the feel-good-factor are fully developed. Reviews Ben Hughes – former Global Commercial Director and Deputy CEO/Financial Times: I can think of nobody better suited to write this excellent book. Charles marries smart intellect with sound practical experience, and the final result speaks for itself... Stephen B. Pierce – former Managing Director of the American Chamber of Commerce in France: Having worked with Charles for the last 25 years, I can say how well equipped he is to write about the difficulties in starting up a company. This is chock full of useful advice, go for it. Philip Willoughby – former Chairman of the Finance Committee of the City of London Corporation: Charles Atherton has written a most appropriate and instructive book for potential business people based on his many years of experience, which has been greatly enhanced by his close involvement with the financial centre of Europe- The City of London. John Andrews – former Paris Bureau Chief of The Economist: With his clear eye for what a budding entrepreneur needs to know, Charles Atherton's advice — based on real-world experience — is both sensible and practical. www.charles@atherton.com







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